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Saturated Market… is a LIE

Over the past months, I’ve been focusing on helping a lot of entrepreneurs with launching their digital products, I’m realizing what has been keeping them from creating them in the first place…

Excuses.

And one of the main excuses that I’ve heard over the years is: “Mike, I don’t want to create a fitness program because I feel that the fitness industry is saturated.”

So as a response, now, I always ask… “Ok, well how about you name 4 people or programs in that industry off the top of your head.”

And they normally have trouble thinking of ANY immediately. And if they do, they think of the behemoths in the industry.

I recorded and wrote this post to encourage you to NOT worry about how saturated a market is and to create with uniqueness.

I’ve been working with entrepreneurs on developing their own products… if you’d like some help, schedule some time for us to chat so I can provide you with some resources so you TOO can have create something great for your business. 

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