Most coaches, consultants, and creatives who want to hit $300K next year are doing the math wrong.
Not because they can’t count, but because they’re reverse-engineering from revenue instead of forward-engineering from the problems they solve.
They’re asking: “How many clients do I need?”
They should be asking: “What problems am I actually solving, and what’s the highest-leverage way to solve them?”
There’s a difference. And it’s the difference between building a business that scales and building one that traps you.
The Problem with Revenue Goals Without Structure
You’ve probably seen the promise before. Someone tells you that if you just charge $10K per client, you only need 30 clients to hit $300K. Or maybe 60 clients at $5K. Or 300 people buying something for $1K.
The math works on paper. It always does.
But here’s what that math doesn’t account for: energy, time, fulfillment capacity, and whether you’re actually creating leverage or just hiring yourself over and over again.
If your $300K plan requires you to show up live 200 times, you’re not building a business. You’re building a treadmill.
The real work isn’t hitting the number. The real work is designing the structure that makes the number inevitable without burning you out in the process.
Start With the Problems You Solve, Not the Price You Want
Before you map out offers, you need clarity on one thing: what specific outcomes do people pay you to create?
Not what you teach. Not what you know. What do people’s lives or businesses look like after working with you that they couldn’t create on their own?
This matters because your entire offer structure should be built around different levels of transformation for different types of buyers. Some people need the full solution. Others need a starting point. Some need accountability. Others just need the map.
Your job is to create pathways for all of them without exhausting yourself in the process.
Here’s how to think about it:
Low-ticket offers solve awareness and entry problems. These are for people who know they have a problem but aren’t ready to invest heavily yet. They need education, frameworks, or tools that create a small win and build trust. This might be a course, a template library, a workshop, or a community. It’s lightweight for you to deliver and accessible for them to buy.
Mid-ticket offers solve implementation problems. These are for people who understand the problem and the solution but need guidance to execute. They’re ready to invest but might not need your full attention. Think group coaching, mastermind access, done-with-you frameworks, or structured programs with some personal interaction. You’re creating leverage by serving multiple people at once.
High-ticket offers solve transformation and customization problems. These are for people who need you specifically and are willing to pay for deep, personalized support. This is one-on-one work, VIP days, retained consulting, or custom solutions. It’s the highest price point because it’s the most tailored and requires your direct time and expertise.
The mistake most people make is only building one of these. They either burn out doing only high-ticket work, struggle to fill group programs without an entry point, or undercharge by only offering low-ticket products that don’t reflect the depth of their expertise.
Reverse-Engineer From Leverage, Not Just Revenue
Let’s say you want to hit $300K. You could do that with 30 high-ticket clients at $10K each. But can you realistically serve 30 people at that level without sacrificing quality or your sanity?
Or you could sell 1,500 low-ticket products at $200 each. But do you have the audience, systems, and assets in place to generate that volume?
The answer is probably somewhere in the middle. A blend that creates revenue without requiring you to scale your personal availability infinitely.
Here’s a simple model to consider:
Let’s say you build 10 high-ticket clients at $12K each. That’s $120K. These are your deep transformation clients. You work with them closely, deliver incredible results, and they become the foundation of your reputation and referrals.
Then you create a mid-ticket offer at $3K and enroll 40 people throughout the year. That’s another $120K. This might be a group program, a quarterly cohort, or a mastermind. You’re leveraging your expertise across multiple people at once.
Finally, you build a low-ticket ecosystem. Maybe it’s a $500 course or workshop that 120 people buy, generating $60K. Or it’s a $97/month membership that averages 50 paying members year-round for roughly $58K. This creates consistent cash flow and serves as the entry point to your other offers.
That’s $300K. And more importantly, it’s structured in a way that doesn’t require you to be online 24/7 or personally deliver everything.
The exact numbers will vary based on your niche, audience size, and delivery model. But the principle stays the same: you need a portfolio of offers that meet people where they are and move them toward deeper levels of investment.
Build the Map Before You Build the Offers
Most people skip this step. They create an offer, hope it works, and then scramble to build the next thing when it doesn’t.
That’s not a strategy. That’s a reaction.
Instead, map it out. Write down the core problems you solve. Identify what low, mid, and high-ticket versions of those solutions look like. Then determine which one you’re going to build first based on where your audience actually is right now.
If you have no audience, start with a low-ticket offer that builds trust and demonstrates value. If you already have credibility and relationships, launch high-ticket first and let the revenue fund everything else. If you’re somewhere in between, test a mid-ticket group model and iterate from there.
The point is intentionality. You’re not guessing. You’re engineering.
The Truth About $300K
It’s not actually about the money. It’s about the structure that makes the money possible.
Because once you have a system that generates $300K predictably, you can scale it, refine it, or replicate it. You’re no longer dependent on random months or hoping the algorithm gods smile on you.
You have leverage. And leverage is what turns expertise into freedom.
So if you’re serious about hitting that number in 2026, don’t just chase clients. Build the infrastructure that makes revenue inevitable.
What’s Next
If you’re ready to build this kind of structure, join the AmplifiedOS community. It’s free. Inside, you’ll get access to courses, frameworks, and a group of people who are building the same thing you are—sustainable, scalable businesses that don’t require burnout to grow.
No hype. No shortcuts. Just practical systems that work.
