In this YouTube video, I’m discusses the importance of caring about people in business and how it can impact success. I highlight the idea that people are more likely to buy from those who genuinely care about their well-being. The video emphasizes that business owners who start with a sincere interest in helping others tend to succeed, while those motivated solely by self-interest may struggle.

I also discuss how companies engage in public relations events, sponsorships, and align their brands with causes to demonstrate that they care about more than just profits. The video differentiates between businesses like Walmart, which focus on lower prices, and Publix, which emphasizes better service, both as examples of companies that care about their customers in different ways. I encourage aspiring entrepreneurs to show how much they care about their customers, advocates, referral partners, prospects, and leads, as it will lead to referrals and greater consumption of their offerings. The key message is that caring about people is a fundamental aspect of successful business relationships.